Privacy Policy

PHLOREX (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit https://phlorex.com or use our services.

1. Information We Collect

We collect information you provide directly to us, including:

• Name, company name, and job title when you fill in our consultation form
• Email address and phone number for communication
• Message content describing your business challenge or enquiry
• Email address when you subscribe to our newsletter
• Resume URL and cover note when you apply for a career opportunity

We also automatically collect standard server logs (IP address, browser type, pages visited, timestamps) through Vercel's infrastructure for security and analytics purposes. Additionally, we use analytics and advertising tools that collect certain usage data as described in Section 4 below.

2. How We Use Your Information

• To respond to your consultation request or enquiry
• To send you the newsletter you subscribed to
• To process your job application
• To improve our website and services
• To measure the performance of our digital advertising campaigns
• To comply with applicable legal obligations

We do not sell, rent, or trade your personal information to third parties.

3. How We Store Your Data

Form submissions are delivered via Resend (a transactional email service) and received in our secure business email. We do not store form data in a database. Email correspondence is retained for business communication purposes and deleted when no longer needed.

4. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies for the following purposes:

• Vercel Analytics — measures aggregate page views and website performance. Does not identify individual visitors.
• Google Analytics (GA4) — measures page traffic and user behaviour to help us improve our website. Data is anonymised and aggregated. You can opt out using the Google Analytics Opt-out Browser Add-on.
• Meta Pixel (Facebook) — measures the effectiveness of our advertising on Meta platforms (Facebook and Instagram) and helps us understand how visitors interact with our website. Any contact information submitted via forms (such as name or email) is automatically hashed by Meta's pixel before transmission and is used solely for ad measurement and matching purposes in accordance with Meta's Business Tools Terms. We do not share sensitive health, financial, or personally identifiable information with Meta beyond what is described above.
• Calendly — powers our appointment booking widget. Subject to Calendly's Privacy Policy.

You can opt out of interest-based advertising at any time via www.aboutads.info/choices or www.youronlinechoices.eu. You can also manage cookie preferences in your browser settings at any time. See our Cookie Policy for full details.

5. Third-Party Services

We use the following third-party services:

• Vercel — website hosting and analytics
• Resend — transactional email delivery
• GoDaddy — domain and DNS management
• Google Analytics — website traffic and behaviour analytics
• Meta (Facebook) — advertising measurement via Meta Pixel
• Calendly — appointment scheduling

Each service operates under its own privacy policy. We only share data with these services to the extent necessary to operate our website and measure our advertising performance.

6. Your Rights

You have the right to:

• Request access to the personal data we hold about you
• Request correction or deletion of your personal data
• Unsubscribe from our newsletter at any time
• Withdraw consent for marketing communications
• Opt out of interest-based advertising (see Section 4 above)

To exercise any of these rights, email us at info@phlorex.com.

7. Data Security

We implement appropriate technical and organisational measures to protect your information. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.

8. Children's Privacy

Our services are directed at businesses and professionals. We do not knowingly collect personal information from anyone under the age of 18.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this page.

10. Contact Us

If you have questions about this Privacy Policy, please contact: